Promises, Promises

Promises, Promises

Branding, marketing & sales are all about the promises you make but customer experience is about the promises you keep. The way a company reflects its culture is in their value proposition. In the past marketing could make a lot of claims some of which really...
The Talecco CCO report 2017

The Talecco CCO report 2017

Comotion’s sister company Talecco conducted in depth research into the current state of the market for CCOs. This report gives the results. Download Report It covers: What creates the need for a CCO? Customer focus and customer-led leadership are increasingly...
Don’t confuse the customer issue

Don’t confuse the customer issue

What does it mean in practice for the “non-customer-facing” parts of your business to be customer-led? To get to that answer, you first have to take yourself through some potentially difficult re-education. Here’s my two-step guide. Step One. It sounds lovely to think...
Culture change and its challenges

Culture change and its challenges

Recently I attended a Comotion breakfast where their framework for building  a culture of innovation was discussed. It led me to thinking about culture change.   It is one of those phrases which could easily pop up in Lucy Kellaway’s column on business jargon in the...
Get the free 2018 CCO Report!

Get the free 2018 CCO Report!

From interviews with UK customer aficionados to invaluable data and thought leadership, download our latest CCO Report to find out how your business can stay one step ahead of the customer curve.

You have successfully subscribed!