Is customer experience the evolution of brand?

Is customer experience the evolution of brand?

In this post, we examine the relationship between customer experience and brand. Which is better at driving customer engagement and where might the Chief Customer Officer fit in to all this? In a recent article in The Drum, Joe Heapy, a co-founder of Service Design...
What is your value proposition?

What is your value proposition?

When I’m working with a new client this is the first question I like to ask: What is your value proposition? The best responses are concise and answer 3 additional questions: Who is your customer? What is their problem? What is being exchanged? It is amazing to see...
Can your organisation play the Digital Transformation game?

Can your organisation play the Digital Transformation game?

Ultimately for Digital Transformation to be successful within your organisation you must firstly have the capability to develop a good strategy and, secondly, have the skills to execute it. With Harvard Business School quoting only 8% of business leaders are...
Get the free 2018 CCO Report!

Get the free 2018 CCO Report!

From interviews with UK customer aficionados to invaluable data and thought leadership, download our latest CCO Report to find out how your business can stay one step ahead of the customer curve.

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