The CCO Report 2018

The report has been compiled from a combination of research and interviews conducted by Talecco with thought leadership provided by Comotion. It’s aimed at providing a definitive resource for any company that is wishing to become more customer-led and to genuinely put the customer at the heart of their business.

It’s an exciting time to be working with, businesses that wish to become more customer-led. 2018 has seen another exponential growth in the number of C-level customer roles. This report shows that they are coming from a broader set of backgrounds and represent an increasing number of sectors than ever before.

The research and thought leadership clearly explains why appointing such a person offers new challenges for business. The new combination of responsibilities, technologies and internal functions that might be affected by such an appointment requires new thinking from both the organisation and the individual going into the role. We hope you enjoy the data, interviews and articles contained in this report and – more importantly – that they help you develop your thinking about both the people you might wish to hire and the role you need them to be doing. We’d be delighted to chat about any of the topics covered in the report and would love to hear your views about this exciting subject.

 

HOW TO HIRE A CHIEF CUSTOMER OFFICER: PART 2 – WHO ARE THEY?

HOW TO HIRE A CHIEF CUSTOMER OFFICER: PART 2 – WHO ARE THEY?

This is the second of two articles that discuss how to hire a Chief Customer Officer. The first article focused on understanding the needs of the company – i.e. where are your business today, where do you want to be tomorrow and how fast do you want to get there. This article focuses on the individual – i.e. what type of profile should your company be hiring based on the needs that you have defined...

The UK Chief Customer Officer Report 2017

Talecco conducted extensive research in the first quarter of 2017 with the aim of identifying how companies are reacting to the challenge of becoming more customer-led. This research is the first of a number of planned activities that will help define and describe the rapidly changing landscape of the Chief Customer Officer and customer-led thinking.

This particular research piece focused on the individuals that are being appointed as CCOs and the companies that hired them. We aimed to identify:

  • What sort of businesses are hiring CCOs?
  • What types of people are becoming CCOs?
  • What are the requirements of a CCO in terms of core skills and abilities?

The aim of this research is to help those who are:

  • Thinking about hiring a CCO
  • Considering what the benefits of such a hire might be
  • Trying to understand where customer thinking might fit into their business
  • More broadly interested in how successful businesses are changing