The UK Chief Customer Officer Report 2017

Talecco conducted extensive research in the first quarter of 2017 with the aim of identifying how companies are reacting to the challenge of becoming more customer-led. This research is the first of a number of planned activities that will help define and describe the rapidly changing landscape of the Chief Customer Officer and customer-led thinking.

This particular research piece focused on the individuals that are being appointed as CCOs and the companies that hired them. We aimed to identify:

  • What sort of businesses are hiring CCOs?
  • What types of people are becoming CCOs?
  • What are the requirements of a CCO in terms of core skills and abilities?

The aim of this research is to help those who are:

  • Thinking about hiring a CCO
  • Considering what the benefits of such a hire might be
  • Trying to understand where customer thinking might fit into their business
  • More broadly interested in how successful businesses are changing